Will Fertitta’s Championship Gamble Pay Off?

Rockets Season Opens Wednesday at Toyota Center against Dallas

When Tilman Fertitta purchased the Houston Rockets in 2017, he inherited a franchise with a proud championship history and a passionate fan base hungry for another title.

Nearly a decade later, the Houston businessman has overseen a transformation that has taken the Rockets from the difficult years of rebuilding to a team once again capable of challenging the NBA’s elite.

The addition of Kevin Durant signaled a particularly important change in direction. Houston was no longer content to rely exclusively on developing young players. It wanted the experience, leadership and star power necessary to compete immediately.

But Fertitta’s championship ambitions extend beyond any single player.

The organization has committed significant resources to its young foundation, including Amen Thompson, while surrounding that talent with established veterans. The result is a roster that offers both immediate opportunity and long-term promise.

There is considerable pressure accompanying that investment. Houston has posted consecutive 50-win seasons without advancing beyond the first round of the playoffs. Regular-season success alone will no longer satisfy a city that remembers the championship years of Hakeem Olajuwon.

For Fertitta, the ultimate return on his investment would be another championship banner hanging from the rafters of Toyota Center.

And for Rockets fans, the 2026–27 season may represent the most compelling opportunity in years to see that dream become reality.

For Fertitta, the ultimate return on his investment would be another championship banner hanging from the rafters of Toyota Center.

And for Rockets fans, the 2026–27 season may represent the most compelling opportunity in years to see that dream become reality.

Meet the Rockets:

Houston’s Projected Starting Five

Veteran experience with some of the NBA’s most exciting young talent.

Fred VanVleet | Point Guard THE FLOOR GENERAL

Returning after missing last season with a knee injury, VanVleet brings the organization, ball security and veteran leadership Houston needs to run its offense efficiently.