Houston Pet Brand Lucky Dog Mobile Groomers Hits the Nascar Track as Primary Sponsor at Daytona
Lucky Dog Mobile Groomers, a Houston-founded pet care company that has grown into a national brand, is making its NASCAR debut as the primary sponsor of driver Ryan Vargas’ race car in the NASCAR ARCA Menards Series season opener at Daytona International Speedway.
The Valentine’s Day race launches NASCAR Speedweeks, one of the sport’s most high-profile periods of the year and a centerpiece of the Daytona 500 weekend, broadcast nationally on FOX. With more than 100,000 fans expected in attendance and millions more tuning in from home, the partnership places a Houston-born brand in the national spotlight on one of motorsports’ biggest stages.
Beyond the track, the partnership taps into Vargas’ massive digital audience and the popularity of his dog, Bean, a frequent star of his TikTok videos. Vargas has built a loyal following by sharing behind-the-scenes racing moments alongside everyday life with Bean, offering fans a blend of motorsports action and relatable pet ownership, making this collaboration a perfect fit.
“Partnering with Ryan Vargas at Daytona allows us to introduce Lucky Dog to a massive national audience in a meaningful and exciting way,” said Founder and CEO Edris Yousefi. “Daytona is about speed, passion, and loyalty, and that aligns perfectly with our brand and our customers.”
The Lucky Dog-branded car will feature full primary sponsorship placement, giving the company maximum visibility throughout the nationally televised race. From pit to prime-time broadcast coverage, the brand will be showcased during one of NASCAR’s most-watched weekends of the year.
With a mission to make pet care more convenient for busy families, Lucky Dog has built its business around a mobile grooming model that brings professional pet services directly to customers’ homes. Since starting as a local service, the company has rapidly grown into a multi-market operation, reflecting Houston’s entrepreneurial spirit and the company’s focus on innovation, service, and community connection.
For Lucky Dog, the Daytona debut is more than a sponsorship. It is a statement about how far the company has come since its early days serving Houston neighborhoods. The partnership reflects a broader marketing strategy focused on lifestyle-driven storytelling and partnerships that speak to pet owners as consumers, fans, and families.
ABOUT LUCKY DOG MOBILE GROOMERS
Lucky Dog Mobile Groomers is redefining the pet grooming experience by bringing professional, compassionate care directly to customers’ homes. Built with families in mind, the brand combines convenience, personalized service, and a flexible licensing model that empowers entrepreneurs nationwide. With more than 75,000 dogs groomed, 1,000+ five-star Google reviews, and a rapidly growing U.S. presence, Lucky Dog continues its mission to make grooming easier for modern families. For more information, visit luckydogmobilegroomers.com.
